Bid on charity with Tradera
Two weeks, a big film production together with the actress and singer Pernilla Wahlgren, a new website, banners and so on. We were asked to create the campaign for Tradera möter (Tradera meets) where Swedish celebrities donate clothes for charity. And with only two weeks to do it, we had to get going.
We placed the celebrities in focus and built the campaign around them, in this case Pernilla Wahlgren. The site was a mix between Tradera’s graphic identity and an updated, cleaner version, suitable for the campaign. On the campaign site people could watch the films, bid on clothes and get inspired. The site was also the “Jury’s choice” at the Swedish Design Award.
On the site, visitors could bid on Pernilla Wahlgren’s outfits and read interesting anecdotes about them. We also created films, in which Pernilla told the story behind some of the clothes. For example the classic dress she worn in the Swedish version of Dancing with the stars.
Even though the design parted from Tradera’s classical look, it connected through typography and colours on the site. This to give it a new look but in the same time a familiar feeling that is Tradera.
All the profit from the campaign was donated to the Make a Change foundation. It’s a non-profit organization that works against bullying among children and adults.
The jury’s choice at the Swedish Design Award.
Tradera meets was nominated in the category digital identity, and got the highest score from the jury.