Up, up and away
As one of the largest aviation companies within the low-cost segment, easyJet wanted to take the next step in retail on-board. The question they asked themselves came from a customer-centric point of view: "How do we best serve and offer our passengers food and products on board?” The Store was asked to find out.
Our first goal was to change the approach from customer to guest in the way we communicate. We also separated the Bistro from the Boutique, since people are in a different mindset when shopping for products than for food. The brochures have their own design, but are connected through colours and typography.
We wanted to change the approach from customer to guest. And from there create an even better buying experience.